REUSED REMADE

IDENTITY

BRAND UNION STOCKHOLM, 2022

PROJECT DESCRIPTION

It’s critical times. Single use plastics are filling up our oceans. Tons of textiles are being burnt or buried. 2016 Pia Walter and Josephine Alhanko, the founders of Reused Remade, set out to create a more sustainable shopping bag. Eventually they found a neglected high-quality fabric - discarded hotel linen. They decided to give these threads a second chance.

We used stitches as a red thread, weaving together a new identity from logotype to icons, allowing for expansion and transformation. The colors represent the circularity of life, bright spring pastels together with earthy tones. Giving Reused Remade a brand expression to be used and re-used, again and again.