PRADA

IMAGE MAKING

2X4, 2015

PROJECT DESCRIPTION

For the launch of Prada Olfactories, a new range of ten luxury, limited distribution fragrances, we were commissioned to design a set of collages to accompany each one of the scents. The ten distinct fragrances trigger the subconscious mind. United by a disregard for traditions, they are sensory fragments combining contradictory, counterintuitive elements to provoke fantastical thoughts and ideas.

The collages all represent a dream, a broken-up reality, they embrace the spirit of mysterious juxtapositions: the feminine faces the masculine, the real encounters the imaginary, the mundane becomes precious.

CREDITS

CREATIVE DIRECTION

Michael Rock, Sung Joong Kim

ART DIRECTION

Florian Mewes, Michael Greenblatt

IMAGE MAKING

Michael Laning, Florian Mewes, Therese Ottem

PACKAGING & PRINT DESIGN

Donnie Luu, Liliana Palau