LIFE OR DEATH
IDENTITY
DIA, 2016
PROJECT DESCRIPTION
Life or Death, a full-service public relations and management firm, came to us looking for a refresh. With foundations in representing musicians, they’ve since expanded into fashion, art, and writing. Our goal was to create an artistic and fashionable identity while honoring their hip hop roots.
The logo mark or tag”is a combination of both a heart rate monitor and a sound wave. The wave and flat line represent both Life/Music and Death/Silence. Additionally, the mark was designed to be like a graf tag, so it can be rendered in infinite ways with a marker or brush.
CREDITS
CREATIVE DIRECTION
Mitch Paone
PROJECT MANAGER
Margot Donohue
DESIGN
LIFE OR DEATH
IDENTITY
DIA, 2016
PROJECT DESCRIPTION
Life or Death, a full-service public relations and management firm, came to us looking for a refresh. With foundations in representing musicians, they’ve since expanded into fashion, art, and writing. Our goal was to create an artistic and fashionable identity while honoring their hip hop roots.
The logo mark or tag”is a combination of both a heart rate monitor and a sound wave. The wave and flat line represent both Life/Music and Death/Silence. Additionally, the mark was designed to be like a graf tag, so it can be rendered in infinite ways with a marker or brush.
CREDITS
CREATIVE DIRECTION
Mitch Paone
PROJECT MANAGER
Margot Donohue
DESIGN
For more work samples and collaboration opportunities: hello@thereseottem.com
For more work samples and collaboration opportunities: hello@thereseottem.com