Flattered - THERESE OTTEM

FLATTERED

IDENTITY

25AH, 2017

PROJECT DESCRIPTION

Flattered is a shoe company that strives to make top quality women shoes affordable and accessible.

We were commissioned to create a custom wordmark that could last for ten years and still feel contemporary, and a symbol that could be used for social media and debossed on the inner soles of the shoes. The result is a modified version of Canela, a typeface that has the right balance between the modern and the classical, soft and sharp.

CREDITS

CREATIVE DIRECTION

Daniel Bergquist

PROJECT MANAGER

Janice Lenman

DESIGNER

Therese Ottem

PHOTOGRAPHY

Rasmus Erixon, Therese Ottem

FLATTERED

IDENTITY

25AH, 2017

PROJECT DESCRIPTION

Flattered is a shoe company that strives to make top quality women shoes affordable and accessible.

We were commissioned to create a custom wordmark that could last for ten years and still feel contemporary, and a symbol that could be used for social media and debossed on the inner soles of the shoes. The result is a modified version of Canela, a typeface that has the right balance between the modern and the classical, soft and sharp.

CREDITS

CREATIVE DIRECTION

Daniel Bergquist

PROJECT MANAGER

Janice Lenman

DESIGNER

Therese Ottem

PHOTOGRAPHY

Rasmus Erixon, Therese Ottem