THE ABSOLUT COMPANY

IDENTITY

BRAND UNION STOCKHOLM, 2022

PROJECT DESCRIPTION

’Radically re-fresh’ the brand’s (visual) identity to be attractive and relevant to Absolut’s consumers and shoppers, while retaining brand recognition. An evolution of the brand’s visual equities from today and historically, not starting over from scratch.

This design concept is a visual and emotional experience that embodies Absolut’s brand vision of collaborative fun and creativity. A bold, colorful and human visual expression, that gets the message through and invites you to the brand experience. Whilst improving brand recognition and creating global consistency. It focuses on a few select, very powerful and differentiating assets that are easy to use and implement on all touchpoints.